Gone are the days when possessing a mobile device was a style statement. In today’s era, it has become a basic need for everyone. Mobile applications are turned into a
Gone are the days when possessing a mobile device was a style statement. In today’s era, it has become a basic need for everyone. Mobile applications are turned into a core component of mobile phones, as they perform various functions at a time, without users having to spend time and energy over them. Thus, they are highly user friendly and help to make day to day activities easier. In the present society, where the customers want everything on demand, we are infatuated with the wide usage of mobile for accessibility and convenience. It has been observed that nowadays mobile apps are the medium for around 50% of internet accessibility. This is the transformation faced by the online communication today and this percentage is expected to increase significantly in the near future.
Mobile applications are being used by the consumers to search for the needed information instantaneously to get what they need to know without wasting any time. In order to understand and get accustomed to the changing needs of the consumers, the business houses are required to adapt with this evolution in the customer lifestyle. This will further help them to target their audience more efficiently. These consumers are also savvy shoppers using technology to access market research as well as to help with purchase decisions. They interact through social media to access information from their trusted network about products and brands. The brand preferences and purchase decisions are highly dependent on this influence, which in turn has a great impact on the return on investments of the company.
Engaging the customers in the right way and dealing with their changing choices and preferences is a big challenge for any business and having an efficient mobile app greatly helps to promote their brand in front of their customers while they are on their move. As the epidemic craze of increase in the usage of mobile apps is increasing day by day, the multitude of different apps in the market is increasing and the people are becoming more and more prone to it. Mobile apps can be broadly classified as informative apps, apps for convenience, apps for entertainment.
This tool for engagement is not for every business and the task of finding the right solution in order to meet the needs of our business. This requires a great magnitude of knowledge in regards to our customer base. It is important to understand their purchase preferences, demographic information, lifestyle choices, and overall experience with our brand. It is even critical to understand how dynamically they are using mobile apps in their daily lives. According to a study conducted by mobile careers AT&T , for 62% of the respondents, saving time is the predominate reason for using applications in mobile devices. While 29% of the respondents stated that their primary reason for using mobile apps is for cost saving.
Thus, at a large scale many companies are starting to leverage mobile apps to enhance the efficiency of their operations, to increase customer loyalty, brand awareness and most critically revenue. Domino’s is an incredible example of how a company can be an innovative mover in digital and mobile marketing . Paul Francis, the head of commercial systems at Domino’s stated that “Apps should be used equally for brand promotion as well as for sales. Users’ behavior is changing at an astonishing rate, with 46.9 per cent of our customers buying pizza via their mobile devices now.”
Thus, by analyzing the evolution in online access and consumer behavior . the business challenge of engaging the mobile consumers an be handled effectively. Leveraging mobile apps tends to be an inevitable piece of a long term business strategy which is of immense importance for a company. Big brands already have aggressively launched them into the mobile application space. They are observed to be willing to pay the necessary cost to be in there customers choice and realize if they are not that someone else will be there.
Author’s Bio: Besides being a web enthusiast and a tech publisher, Anchita is also interested in photography and lover of all things electronic. She works for [x]cube LABS, a complete mobility solutions company which has developed some of the most exciting games and amazing apps for iOS, Android, Blackberry and Windows.
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